The Role of the Distributor

A distribution plan is a reporting system, comprising of reports, updates, and information systems feeds that articulate the requirements of the theater distribution system to the strategic and operational resources assigned responsibility for support to the theater. It portrays the interface of the physical, financial, information and communications networks for gaining visibility of the theater distribution system and communicates control activities necessary for optimizing capacity of the system. It depicts, and is continually updated to reflect changes in, infrastructure, support relationships, and customer locations to all elements of the distribution system (strategic, operational, and tactical).
A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line. It can cover one year (referred to as an annual marketing plan), or cover up to 5 years.